Anul acesta, CNSC se afla la cea de-a 10-a editie. „Este o editie speciala pentru noi, asa ca ne-am dorit sa aducem un suflu nou evenimentului”, a declarat Andreea Boldeiu, Project Manager al CNSC. „Am decis sa schimbam putin structura, astfel incat fiecare conferinta sa fie urmata de un studiu de caz. In felul acesta, participantii au ocazia sa primeasca si mai multe exemple care sa completeze lucrurile discutate in cadrul conferintelor”, a completat Andreea.
18 aprilie 10:00-12:00- Conferinta Introducere in Brand Experience Adrian Paculea- Division Director, Mercury 360 Marian Costache- Managing Partner, MVcom Moderator: Adriana Lungu- Communication Professional
12:10-13:40- Studiu de caz- ABSOLUT VODKA Nicoleta Dumitrascu- Brand Manager White Spirits, Pernod Ricard Romania
14:10-16:10- Conferinta Tactici si strategii de brand experience in mediul offline Andrei Lascut- Brand Manager Grolsch, SabMiller Mihaela Bourceanu- Account Director, G2 Romania Anton Gherca- Senior Strategic Planner, Atelier Sapte Moderator: Andrei Constantin, Alumnus PRIME Romania
16:20-17:50- Studiu de caz- Grolsch Andrei Lascut- Brand Manager Grolsch, SabMiller
19 aprilie 10:00-12:00- Conferinta Tactici si strategii de brand experience in mediul online Ionut Andrei- Head of Digital, Propaganda Anca Predus- Brand Communication Director, iLeo Dragos Musat- Digital Director, Propaganda Moderator: Costin Marcu- Account Executive, Webstyler
12:10-13:40- Studiu de caz- PEGAS Andrei Botescu- Sociolog, PEGAS Un reprezentant al agentiei de comunicare Publicis
14:10-16:10- Conferinta Concluzii si previziuni in Brand Experience Ioana Mucenic- Visionary Managing Partner, pastel Roxana Memetea- Managing Partner, DDB Romania Dan Petre- Board Member, IAA Romanian Chapter; Conf. Univ.dr. SNSPA; Managing Partner, D&D Research Moderator: Andra Iacob- Senior PR Executive, Chapter 4
16:20-17:50- Studiu de caz- pastel Ioana Mucenic, Visionary Managing Partner, pastel
21:00- Party CNSC
20 aprilie 12:00- Workshop-uri simultane sustinute de: Dacia, Grolsch, Absolut Vodka, pastel, Danone, Headvertising, Interactions
Mai multe informatii: cnsc.primeromania.ro
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